THE HOXTON
L’Oasis Pichard pop-up store
FEbruary-MARCH 2018
The Hoxton joined forces with the accessories French designer Amélie Pichard to create a pop-up store inside the hotel. For a month, visitors stepped into L’Oasis Pichard world between iconic and timeless Amelie’s designs, handmade cosmetics by Green Barbes and dried flowers by Atelier Prairies. A serie of related events has been curated as part of the Hoxtown events proramming : reading in the coffee ground with Yasbukey, a french fries/mussels special brunch and a kid afternoon with a storyteller.
The pop-up store was unveiled during PFW through a special evening party with a showcase performed by Bleu Toucan and over 250 guests including fashion editors, designers and influencers.
Photos : Bertrand Le Pluard & Shehan Hanwellage (10 Days in Paris)
